CATHLEEN HAGAN
Dearborn,
MI
248.421.6476
| cathyort@gmail.com
|
Portfolio: cathleenhagan.info
|
SKILL
SUMMARY
·
Outstanding
writing, editing and linguistic skills applied to user-centered design
principles
·
Excel
at translating complex topics into content that’s easy to understand
·
Specialist
in content for public and secure digital platforms including desktop, mobile
and app
·
Content
strategy development, promotion, implementation and best practices
·
Responsive
design, HTML, 508 compliance (accessibility), Adobe AEM, JIRA, AP Style, Microsoft
Office
EXPERIENCE
Senior Web Editor,
Digital Experience content strategy team
Blue Cross Blue Shield
of Michigan, contracted through w3r Consulting June 2012 to present
Collaborate
with UX, UI and IT in an Agile environment to research, analyze and create
content for bcbsm.com, from microcopy to long form. Primary goal: Accurate
content with the best user experience that helps members understand and use
their health insurance. Measure of success: Increased sales, member retention
and satisfaction, and lower costs. Significant contributions include:
·
Lead
editor on projects to make the secure and public desktop sites for members
responsive and 508 compliant to increase use and reduce call center costs
·
Lead
editor for the in-house built BCBSM mobile app. Rated 3.6 stars on Google Play,
higher than comparable apps; 84 percent of users say they’ll continue using the
app
·
Implemented
content strategy standards and best practices where they didn’t exist before on
the member portal workstream
·
Launch
of new products and supporting content for health care reform to capture new
market share
·
Medicare
site redesign, winner of a ClearMark award for Best Website/Non-Profit from the
Center for Plain Language
·
bcbsm.com
redesign, winner of two Outstanding Website awards from the Web Marketing
Association
Editor
Michigan
Meetings + Events magazine November 2004 to June 2012
Michigan Meeting +
Events
magazine is a quarterly trade publication available in print and digital
editions for Michigan meeting and event planners and suppliers (mi.meetingsmags.com).
Editorial duties included:
·
Develop
editorial content that met the needs of the magazine’s audience and brought
value to advertisers
·
Operate
within editorial budget and meet production deadlines
·
Edit
copy assigned to paid writers and professional industry contributors to tone
and style of magazine
·
Author
articles and departments
Nonprofit Communications
Specialist April 1998 to present
·
Design
and manage websites for nonprofit organizations that increase awareness, membership
and donations
·
Produced
newsletters, email marketing, promotional and appeal letters, press releases,
grant applications, contest entries, member directories, etc.
Freelance Writer, Editor
and Web Designer 1989 to June 2012
Website
and blog design, set-up, content creation and maintenance for clients using
Microsoft Expression Web, Blogger and Photoshop. Also created programs,
brochures, newsletters, resumes, etc.
Authored
numerous feature articles, profiles, columns and other written material by
assignment for a wide variety of clients and publications, including automotive,
magazines, university and newspapers.
EDUCATION
University
of Michigan - Dearborn
·
BA
Liberal Studies (English, Linguistics and Music History). Graduated with High
Distinction, GPA 3.80.
